Social media looooves to count the good moments, right? All of those moments that are ‘highlight-worthy.’ We tend to share the good things on social media to get us that ‘viral’ moment. But if I’m being real with you, those moments are not the full picture. Life is a mix of everything—the highs, the lows, and all the in-between moments that often don’t get the spotlight. And we should also share the real, raw and messy too - so this is the most real and vulnerable post you’ll get for 2024.

If you've been feeling the pressure to “find your niche” or worry that you’re missing out on clients or growth without one, you’re not alone. But here’s the thing: niching down too early might actually have the opposite effect.

It all starts with you. If you are a new creator looking to make money online, and you're curious about where and how to start, and need a little guidance, then this is for you. Let’s turn your passion for the outdoors into profit!